Amy Radin

Business Strategist | Board Member | Speaker | Digital & Marketing Transformation Adviser

My marketing, digital and innovation expertise has developed as a leader and c-suite executive at Citi, E*TRADE, AXA and American Express, and as an Advisory Board member, consultant and seed stage investor. As Citi Cards’ e-Business executive, I led the digital transformation of one of the world’s largest consumer franchises, and then served as the first Chief Innovation Officer across Citi’s consumer businesses globally. In these roles, my teams pioneered secure e-commerce payments technology, mobile device payments in the NYC subway system, and peer-to-peer cash exchange via mobile technology. At American Express, I co-invented a new type of insurance, establishing a high-growth P&L. As AXA’s US Chief Marketing Officer, I led this insurer’s North American brand launch. And, as Chief Innovation Officer at E*TRADE, I created an innovation platform re-engaging employees to define client-centric business opportunities. Now I work with executives to create or transform businesses for growth, by finding and strengthening the customer levers in the business model, positioning brands and new business concepts to connect with customers, establishing accountable marketing programs, and defining pragmatic digital and innovation strategies. I am authoring a playbook for business builders, targeting publication in early 2018, and share insights and advice on Huffington Post and other media sites. I hold a MBA, Marketing from The Wharton School, and a BA, College of Letters and Spanish from Wesleyan University. Raised in Brooklyn long before it was cool, I now call New Jersey home, where I live with my family and our rescue cat, JJ.