Annie Pettit, PhD, FMRIA is a research methodologist who specializes in survey design and analysis, data quality, and innovative methods. She is an invited speaker at research conferences around the world and has published numerous refereed and industry articles. She won a 2015 Ginny Valentine Award, 2014 ESOMAR Excellence Award for the Best Paper, 2014 MRIA Award of Outstanding Merit, 2013 ESOMAR Best Methodological Paper, and the 2011 AMA David K. Hardin Award. Annie blogs at LoveStats, tweets at @LoveStats and is the author of The Listen Lady, a novel about social media research, People Aren't Robots, a questionnaire design book, and 7 Strategies and 10 Tactics to Become a Thought Leader. She is also a strong proponent of equality and diversity.