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Contributor
Archie Gottesman
Contributor
Archie Gottesman, Chief Branding Officer of Manhattan Mini Storage, rebranded self-storage with ads like: Why Leave a City that has Six Professional Sports Teams, and also the Mets? and NYC: Tolerant of Your Beliefs, Judgmental of Your Shoes. She is now the Marketing Jewru, focusing on rebranding Judaism. She has written for The New York Times, as well as a number of blogs and Jewish publications.