Ayelet Baron is a designer + strategist dedicated to the evolution of the next generation of business leaders. Integrating humanities, behavioral science and evolutionary strategy, she envisions a world where people matter and business plays a greater role in societal value. She has worked with leaders within Fortune 100 organizations, leading NGOs and startups. Ayelet has been designing experiences for decades and has worked in over 140 countries as a global technology executive. She is the author of Our Journey to Corporate Sanity: Transformational Stories from the Frontiers of 21st Century Leadership. Her book is being integrated into global enterprise leadership programs to help more leaders find their own story. What makes her approach unique, is her personal story of seeking the truth. To that extent, she has worked to gain clarity and ground herself in the reality of doing the right thing for herself and her community. She shares her story openly so others can learn from her lessons and apply it to themselves.