Barry Schwartz is a professor of psychology at Swarthmore College, in Pennsylvania. Schwartz has written The Costs of Living: How Market Freedom Erodes the Best Things in Life and The Paradox of Choice: Why More Is Less, among other books. Schwartz has also written for sources as diverse as The New York Times, The New York Times Magazine, the Chronicle of Higher Education, Parade Magazine, USA Today, Advertising Age, Slate, Scientific American, The American Prospect, Psychology Today, The New Republic, Newsday, the AARP Bulletin, the Harvard Business Review, and the Guardian. He has appeared on dozens of radio shows, including NPR’s Morning Edition, and Talk of the Nation, and has been interviewed on Anderson Cooper 360 (CNN), the Lehrer News Hour (PBS), and CBS Sunday Morning. He is the co-author of "Practical Wisdom"with Kenneth Sharpe.