Contributor

Belinda Parmar

Founder, Lady Geek and Lady Geek TV

Belinda is the founder and CEO of <a href="http://www.ladygeek.com" rel="nofollow">Lady Geek</a> <br> and the inspiration behind the <a href="http://littlemissgeek.org/" rel="nofollow">Little Miss Geek</a> campaign and book. Lady Geek is a campaigning agency that makes technology and games more accessible to women and girls. <br> <br> Since its launch in June 2010, Belinda and her team have been consulting <br> clients on how to transform the way they sell to women in retail, <br> advertising, social media and web content and are currently transforming <br> the retail experience for women in Johannesburg. <br> <br> Little Miss Geek is the social side of the business, which helps inspire <br> young women to become Tech Pioneers. Recent coverage includes <a href="http://www.metro.co.uk/tech/915730-we-are-the-geeky-girls-the-mission-to-get-girls-creating-gadgets" rel="nofollow">Metro</a>, <a href="http://www.bbc.co.uk/news/business-19884720" rel="nofollow">BBC</a>, <a href="http://www.guardian.co.uk/lifeandstyle/2012/oct/01/so-few-women-working-technology" rel="nofollow">The<br> Guardian</a>, Financial Times, <a href="http://www.independent.co.uk/voices/comment/kicking-myself-as-lady-geek-catches-the-it-bug-8202190.html" rel="nofollow">Independent</a> and <a href="http://www.wired.co.uk/news/archive/2012-10/03/little-miss-geek" rel="nofollow">WIRED</a>. <br> <br> Lady Geek’s client list includes <a href="http://www.xbox.com/en-gb/" rel="nofollow">Xbox</a>, <a href="http://www.o2.co.uk/" rel="nofollow">O2</a>, <a href="http://www.vodafone.co.uk/personal/index.htm" rel="nofollow">Vodafone</a>, <a href="http://www.microsoft.com/en-gb/default.aspx" rel="nofollow">Microsoft</a>, <a href="http://www.nokia.com/gb-en/" rel="nofollow">Nokia</a>, <a href="http://www.kaspersky.co.uk/" rel="nofollow">Kaspersky</a> <br> and <a href="http://www.sony.co.uk/section/home" rel="nofollow">Sony</a>. In 2011, Lady Geek won <strong>Best Breakthrough Internet Company<br> by <a href="http://www.redonline.co.uk/" rel="nofollow">Red Magazine</a></strong>. <br> <br> Belinda has spent over 18 years in marketing and advertising and has <br> worked in some of the world’s most influential advertising agencies, <br> including <a href="http://www.saatchi.co.uk/" rel="nofollow">Saatchi & Saatchi</a>, <a href="http://www.ogilvy.com/" rel="nofollow">Ogilvy & Mather</a> and <a href="http://www.ogilvyasia.com/" rel="nofollow">Ogilvy Asia</a>. Belinda is <br> also a professor at <a href="http://www.syr.edu/" rel="nofollow">Syracuse University</a>. <br> <br> She is a regular public speaker, and has appeared on the <a href="http://www.bbc.co.uk/" rel="nofollow">BBC</a>, <a href="http://www.channel4.com/" rel="nofollow">Channel 4</a> <br> and <a href="http://www.bbc.co.uk/programmes/b007qlvb" rel="nofollow">Woman’s Hour</a> and the <a href="http://news.bbc.co.uk/today/hi/default.stm" rel="nofollow">Today Programme</a>. She blogs for The Huffington <br> Post, and has written for WIRED, <a href="http://www.glamourmagazine.co.uk/" rel="nofollow">Glamour</a>, <a href="http://www.graziadaily.co.uk/" rel="nofollow">Grazia</a> and <a rel="nofollow">Google</a>. <br> <br> Belinda has recently been voted one of the most innovative women to <br> follow on <a rel="nofollow">Twitter</a> on The Huffington Post, and was short-listed for a <a href="http://fwa.realbusiness.co.uk/" rel="nofollow">First<br> Women Award</a>.