Belinda Parmar

Founder, Lady Geek and Lady Geek TV

Belinda is the founder and CEO of <a href="" rel="nofollow">Lady Geek</a> <br> and the inspiration behind the <a href="" rel="nofollow">Little Miss Geek</a> campaign and book. Lady Geek is a campaigning agency that makes technology and games more accessible to women and girls. <br> <br> Since its launch in June 2010, Belinda and her team have been consulting <br> clients on how to transform the way they sell to women in retail, <br> advertising, social media and web content and are currently transforming <br> the retail experience for women in Johannesburg. <br> <br> Little Miss Geek is the social side of the business, which helps inspire <br> young women to become Tech Pioneers. Recent coverage includes <a href="" rel="nofollow">Metro</a>, <a href="" rel="nofollow">BBC</a>, <a href="" rel="nofollow">The<br> Guardian</a>, Financial Times, <a href="" rel="nofollow">Independent</a> and <a href="" rel="nofollow">WIRED</a>. <br> <br> Lady Geek’s client list includes <a href="" rel="nofollow">Xbox</a>, <a href="" rel="nofollow">O2</a>, <a href="" rel="nofollow">Vodafone</a>, <a href="" rel="nofollow">Microsoft</a>, <a href="" rel="nofollow">Nokia</a>, <a href="" rel="nofollow">Kaspersky</a> <br> and <a href="" rel="nofollow">Sony</a>. In 2011, Lady Geek won <strong>Best Breakthrough Internet Company<br> by <a href="" rel="nofollow">Red Magazine</a></strong>. <br> <br> Belinda has spent over 18 years in marketing and advertising and has <br> worked in some of the world’s most influential advertising agencies, <br> including <a href="" rel="nofollow">Saatchi & Saatchi</a>, <a href="" rel="nofollow">Ogilvy & Mather</a> and <a href="" rel="nofollow">Ogilvy Asia</a>. Belinda is <br> also a professor at <a href="" rel="nofollow">Syracuse University</a>. <br> <br> She is a regular public speaker, and has appeared on the <a href="" rel="nofollow">BBC</a>, <a href="" rel="nofollow">Channel 4</a> <br> and <a href="" rel="nofollow">Woman’s Hour</a> and the <a href="" rel="nofollow">Today Programme</a>. She blogs for The Huffington <br> Post, and has written for WIRED, <a href="" rel="nofollow">Glamour</a>, <a href="" rel="nofollow">Grazia</a> and <a rel="nofollow">Google</a>. <br> <br> Belinda has recently been voted one of the most innovative women to <br> follow on <a rel="nofollow">Twitter</a> on The Huffington Post, and was short-listed for a <a href="" rel="nofollow">First<br> Women Award</a>.