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Bill Blaney is a Creative Director, Digital Strategist, Marketing Expert, and the Author of “B2B A To Z: Marketing Tools And Strategies That Generate Leads For Your Business-To-Business Company." A 10-year-plus digital marketing practitioner and a protégé of advertising legend George Lois (the original "Mad Man"), he understands the value of the "big idea" and how it translates into out-of-the-box marketing campaigns for Fortune 500 companies and aggressive startups. His client work includes Canon, JP Morgan Chase, Capital One Bank, Tiffen, NBC and many others. For more information about Bill Blaney, visit Soupgroupny.com Twitter: @billblaneyB2B