Founder + Chief Engagement Officer of Brandthropologie
Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge consultancy specializing in harnessing creativity to solve business problems. The firm works to identify the most powerful collision point of culture and commerce for each client to create captivating stories that are consumed, shared and drive meaningful and measurable engagement. Billee has a strategic vision for how brands can differentiate themselves from their competition through the lens of purpose and by harnessing storytelling as a business competency.
Billee is a veteran communications executive in brand development, digital storytelling, trend forecasting, corporate reputation management, content creation and production, strategic media relations, and C-suite executive positioning and has a top team of business strategy consultants that create Brandthropologie.
Beginning her career as Press Secretary for the President of the Philippines and his cabinet at the age of 22, Billee developed a global market perspective from early on, and understood that the third world would not be third much longer. Switching from politics to business with a focus on how CEO’s can drive culture, Billee joined Shandwick at age 25, and launched their National Financial Media Group.
When Weber bought Shandwick, making Weber Shandwick the largest PR firm in the world, Billee was named EVP, and co-founded their Global Strategic Media Group, handling global communications for leading brands such as Samsung, PepsiCo, MasterCard and AllState. Billee later landed Faith Popcorn as a client, and becoming immersed in Popcorn’s innovative cultural approach to business, she pioneered a strategic alliance with Brain Reserve to leverage futurism in global PR campaigns.
Billee Joined Allison+Partners in 2011, and launched her Brand Innovation Lab, dedicated to using cultural cues to transform corporate and executive brands into true innovation for such clients as DreamWorks Animation, and Fast Company. With an eye toward marrying her unique insight for creating winning platforms, narratives and corporate positioning campaigns for some of the world’s top brands, with her decades of experience in trend forecasting and behavioral patterns, Billee founded Brandthropologie, as well as Brandthropologie’s Mojo Risin’ Studios, for which she serves as Executive Producer.
Billee has a book dedicated to the study of the sharing economy called We-Commerce released in December 2015. She is an active contributor on Forbes.com and the Huffington Post on the topics of marketing, storytelling and the sharing economy. Billee is also an influencer and futurist for IBM.
Billee graduated cum laude from the Roy H. Park School of Communications and serves as a member of its national board of advisors. Billee was the winner of PR Week’s 30 under 30, and 40 under 40, as well as being selected for the Media Professional of the Year Award twice. Billee Howard lives in Manhattan with her boyfriend Ned and her iconic Shitzu, Bugsy.