Brad Fay is Chief Commercial Officer of Engagement Labs (www.engagementlabs.com), where he shares responsibility for developing the company’s new TotalSocial™ platform, a powerful tool that helps brands improve marketing effectiveness and ROI by leveraging social influence among consumers. TotalSocial™ is the only system that brings together the consumer conversations about brands that happen both in social media and face-to-face. Brad has had been a leader in the research and marketing industries for more than two decades, recently serving as Chairman of the Board of the Word of Mouth Marketing Association, and President of the New York-based Market Research Council. He also is a winner of the Grand Innovation Award of the Advertising Research Foundation for developing a survey-based system for measuring offline consumer conversations at Keller Fay Group, the company he co-founded with Ed Keller in 2006, later acquired by Engagement Labs. Brad is the co-author, with Ed Keller, of The Face-to-Face Book, winner of the 2013 Best Book in Marketing Award from the American Marketing Association Foundation. Brad has been recognized as a Distinguished Alumni of the survey research program at the University of Connecticut, where we received a Master’s in Political Science. He received his BA, cum laude, in Government from Colby College in Waterville, ME.