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Contributor
Brian Tolle
Partner, The Re-Wired Group
Brian Tolle is a partner at The Re-Wired Group, an innovation incubator that pioneered the Jobs-to-be-Done approach to business growth and product impact. Brian is also the author of Shortcut: Getting Through to People Who Slow You Down, a practical and indispensible guide for reducing the frustration and wasted time of endlessly circular discussions.
