Brooke DiPalma is the founder and creator of a New York-based non-profit organization called P.S. I Love You Day. It is based off of the last 3 words her father said to her, “I Love You.” The day is celebrated in over 170 schools across the globe on every second Friday of February. Community members participate by wearing purple and through various activities that address and promote mental health awareness. Friday, February 14th 2020 will mark the 10th annual celebration.