Carol Roth

Business Strategist to Fortune 500 Companies, Small Business Expert, TV Host and Bestselling Author

Carol Roth is a small business expert and strategist, billion-dollar dealmaker, content creator, investor, entrepreneur, national media personality and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett-produced technology competition show, America’s Greatest Makers and TV host and contributor, including host of Microsoft’s Office Small Business Academy. She is an advisor to companies ranging from startups to major multi-national corporations, including providing Maas (Marketing as a Service) and CaaS (Content as a Service) services and strategy to her clients and their partners. She is also the creator of the Future File™ legacy planning system and still considers herself a “recovering” investment banker. Over her career, Carol has helped clients complete more than $2 billion in transactions and transformational initiatives, including capital raising, mergers and acquisitions, licensing and partnership deals, as well as create 7-figure brand loyalty programs. Carol is a former public company director and as a noted small business advocate has been named a Top 100 Small Business Influencer for the past five years. She counts among her “accomplishments” having an action figure made in her own likeness, getting a standing ovation from Richard Branson and having the NFL follow her on Twitter.