Director, Center for Media & Social Impact (& professor at American University's School of Communication)
Caty Borum Chattoo is Director of the Center for Media & Social Impact (CMSI), an innovation lab and research center at American University that creates, showcases and studies media designed for social change; and Executive in Residence at the American University School of Communication in Washington, D.C. She is an award-winning communication strategist and documentary film/TV producer working at the intersection of social-change communication, documentary and entertainment storytelling.
Borum Chattoo’s social-change storytelling, strategy and research work has been featured in The New York Times, USA Today, NPR, Businessweek, The Huffington Post, and PBS MediaShift, and her social justice documentaries have aired internationally and nationally on Netflix, the Sundance Channel, Pivot, NDTV (India), PBS World, Link TV, KCET, DirectTV and theatrically. She has produced two documentary feature films (Wal-Mart: The High Cost of Low Price and The After Party), a TV documentary and transmedia series (Stand Up Planet), a multi-part documentary TV series focused on global poverty (ViewChange), a seven-part environmental justice documentary TV series (Sierra Club Chronicles), and PSA campaigns designed for social change on issues ranging from global poverty to climate change to HIV.
Previously, she was senior vice president in the social marketing practice group at FleishmanHillard International Communications in Washington, D.C., where she served on the senior leadership team for a national White House teen anti-drug campaign that won the communication industry’s highest honor, the Silver Anvil for Public Service. In Los Angeles, she was a collaborator with legendary TV producer and philanthropist/activist Norman Lear as a founding director of Declare Yourself, a national youth civic engagement organization, where she directed public opinion research and digital strategy for an effort that garnered more than two million new young voters in 2004; and special projects director & senior producer at the USC Norman Lear Center, a research and public policy center that examines the social impact of entertainment on society. She also served as the program officer in the Kaiser Family Foundation’s Entertainment Media & Public Health program, where she managed research-based HIV-awareness partnership programs, TV specials and PSA campaigns with MTV and BET; project director at the Center for Media Education; and fellow in civic journalism at The Philadelphia Inquirer.
Borum Chattoo holds an M.A. in Communication from the University of Pennsylvania (The Annenberg School for Communication), and a B.A. in Communication Studies (summa cum laude, In Honors, Phi Beta Kappa) from Virginia Tech. She has completed coursework toward the MFA in Film Production from the University of Southern California School of Cinema-Television.