Chris is a 30-plus-year veteran of the toy industry. Currently, he is a partner in aNb Media, LLC and executive producer/content director for TTPM (Toys, Tots, Pets & More). During his career, he has held a variety of positions with toy companies covering marketing, media, operations, product development and creative. In 1988, he formed New York-based Byrne Communications and is a researcher, analyst and consultant who has worked with a variety of Fortune 100 companies tracking kid trends, product development and strategic marketing campaigns. He is regularly sourced by the investment community for insights into all aspects of the toy and children's products industries. He speaks at trade shows and for corporate events on the effective integration of play into creative management.
Chris is widely published on the topic of toys and family life and in addition to his work with TTPM he is editor-at-large for the trade publications Toys & Family Entertainment and Royalties.
He has published five books on toys and the toy industry, most recently, "Funny Business: Harnessing The Power of Play To Give Your Company a Competitive Advantage" was published in 2015. Previously, "Toy Time" was published by the Three Rivers imprint of Random House in October, 2013, and he is currently working on a second edition of , "Serious Fun: An Introduction to the U.S. Toy Industry" is due out from Business Experts Press in early 2016.
In addition, Chris is widely quoted in the media and appears regularly on local and national television commenting on toys and demonstrating new products. His media appearances reached more than 120 million consumers in 2015 in just a three-month period (October through December). He has appeared on Live! With Kelly, Oprah, Soap Talk, Today, Good Morning America, The CBS Evening News, ABC Nightly News, FOX News, CBS This Morning, Good Day New York, CNBC, CNN, MSNBC, ABC, The Motley Fool, National Public Radio, Bloomberg Television and Radio, and on countless other national and local market business and consumer programs around the country and internationally.
In addition to his work in the toy industry, Chris is involved in several non-profit organizations benefiting children and literacy.