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Chris Boyce is an accomplished technology entrepreneur who brings more than 20 years of consumer loyalty, enterprise, and consumer software experience to Virgin Pulse. He joined the company in 2006 as EVP, Product, Marketing, and Business Development. Soon after, Chris became Virgin Pulse’s CEO and joined the company’s board of directors. Leveraging Virgin’s philosophy that business should be a force for good, Chris’ leadership has been instrumental in guiding Virgin Pulse’s development of market-leading, technology-based products and services that help employers improve workforce health, boost employee engagement, and enhance corporate culture. Chris has a deep background in corporate and consumer loyalty programs – he was the co-founder and former VP of Business Development at Upromise, a 13 million-member online loyalty coalition and college savings account business. There, he built a business development team that now boasts the largest and most comprehensive partner coalition of any loyalty program in the U.S. Before founding Upromise, Chris founded and served as director of the health care business unit at Trilogy Development Group in Austin, Texas. Chris has an MBA from Harvard Business School.