Christina Lovio-George, Founder, President and CEO of lovio george, is a leading communications professional whose more than 25 years of experience and dedication to Detroit continues to influence the transformation of the region and change the conversation about Detroit.
She founded lovio george in 1982 in a turn of the century building located in the heart of Midtown Detroit, at a time when most businesses were leaving the city. Starting the business with just herself and one employee, Lovio-George now leads a progressive team of communication and creative professionals and her agency is a leader amongst Detroit and regional communications and design agencies. lovio george services clients in all industry groups , including economic development, travel and tourism, alternative energy, construction, sports and entertainment, education, nonprofit, consumer products and destination marketing.
Lovio-George has led some of the region’s most notable marketing campaigns, including Detroit 300, the 35th Ryder Cup, the Detroit Super Bowl XL, Campaign for Cranbrook, River Days and the 2008 PGA Championship. She is currently guiding campaigns for the Detroit RiverFront Conservancy, Uni-Solar, Walbridge, Cranbrook, the Detroit Works Project, and Midtown.
Lovio-George worked with the Detroit Super Bowl XL Host Committee for more than four years to develop a successful national and regional media relations and marketing campaign for Super Bowl XL. This commitment resulted in unprecedented positive national press across the country -– totaling more than 223 million media impressions during Super Bowl XL week alone with 90 percent positive coverage.
She was the first woman to serve as the Chairman of the Board for the Detroit Metropolitan Convention & Visitors Bureau and currently serves as a member of the Executive Committee, Board of Directors, and Chairman of the Nominating Committee. She is a member of the Board of Visitors for the College of Fine, Performing and Communication Arts at Wayne State University, Corp! Magazine Advisory Board, and the Henry Ford Hospital Detroit Advisory Board, the Urban Retail Advisory Committee of the Detroit Investment Fund, the Metro Detroit Sports Commission, the Advisory Committee of the Woodward Avenue Six to Eight Mile Committee, Haven Board of Directors, and is a member of the Detroit Athletic Club.
Recognized for her outstanding work in the marketing communications industry, she has received the Small Business Achievement Award at the Michigan Business & Professionals Association’s Annual Women and Leadership in the Workplace Conference; was named one of the 2002 “Michigan’s 95 Most Powerful Women” by Corp Magazine; 1998 “Communicator of the Year” by the International Association of Business Communicators; a 1996 “Top 25 Women Business Owners of Distinction” by the Greater Detroit Chapter of the National Association of Women Business Owners; 1995 Alumni Achievement Award from Wayne State University-PRSSA; and 1986 “Headliner of the Year” by the Women of Wayne Alumni Association, among other accolades.
Lovio-George has published a spectrum of articles, including several cover stories in business publications, such as Sales and Marketing Management, Advertising Age and Incentive Magazine. She also contributed to the book, 1000 Ways to Reward Employees.