Contributor

Tom Collinger,

Executive Director Spiegel Research Center Medill/Northwestern University

Tom Collinger is Executive Director of the Medill IMC Spiegel Digital & Database Research Center, Senior Director of the Medill Distance Learning Initiative, and an Associate Professor. He is the former Associate Dean and Chairman of the Integrated Marketing Communications programs at Medill, where he’s been a member of faculty since 1998. Prior to that, Tom served as Senior Vice President of The Leo Burnett company and a member of the U.S. board. During Tom’s tenure at Northwestern, he has led the development and launch of the Medill IMC Undergraduate certificate program, the Medill IMC Online Grad program, and the Spiegel Research Center. He is a widely recognized expert and speaker in the areas of integrated marketing communications; direct, database and e-commerce marketing management; customer loyalty; customer relationship management; and channel integration. Collinger is also the president of The TC Group, a marketing strategy consulting firm. Some of his clients have included: Wells Fargo Advisors, Discover Card, Doubleclick/Google, Benesse Corp./Japan, Performics, Publicis Media Group, Sony, and Walt Disney Attractions. He’s an advisor to 4C Insights, Exact Data, and a member of the board of directors of SkyZone. He has been on the editorial advisory board for the Journal of Consumer Marketing; a former senior vice president of Leo Burnett Company; and former vice president and general manager of Ogilvy & Mather Direct. He also served as Chairman of the board of directors for The Cancer Wellness Center in Northbrook, Ill.