Helen Russell is Co-founder and CEO of Equator Coffees & Teas® in San Rafael, CA. Under her direction, Equator has earned a reputation as a quality-oriented, customer-focused business that takes the lead on issues of social and environmental responsibility.
Helen is responsible for company strategy and growth. She has defined competitive advantage to include social responsibility and sustainable choices. She strives to deliver innovations in procuring, roasting, brewing, and sales and business practices. These initiatives tangibly support the company’s commitment to sustainability and social responsibility and they also enhance the bottom line.
Equator is an artisan wholesale coffee roaster, known for its commitment to quality coffees and sustainable practices. In 2010, Equator was named “Roaster of the Year” by Roast Magazine, the industry’s leading journal. Equator sells to independent bakeries and cafes throughout California and the U.S., as well as leading fine dining restaurants including The French Laundry, Jardiniere, and Per Se in New York.