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Dawn engineered the turnaround of an iconic brand and is spearheading a new, multi-brand strategy. In addition to being on Nutrisystem’s Board, Dawn serves on the Board of Directors for Spirit Airlines. A businesswoman with a masters degree from MIT, she’s had her finger on the pulse of the American consumer and is a passionate champion for health and wellness issues. Dawn is a sought-after speaker and frequent media guest (e.g., Bloomberg, CBS, CNBC, FOX, etc.) and a contributor to FORTUNE, Huffington Post and Philadelphia Business Journal. Earlier in her career, she spent time at AT&T and Chase before heading to Reader’s Digest.