Contributor

Dean Donaldson

Dean Donaldson, Global Head of Innovation, DG & MediaMind

Dean Donaldson is Global Head of Innovation, DG & MediaMind (www.mediamind.com) advertising technology solutions where he is responsible for their global evangelism. He is passionate about how creative technology can be used to deliver brand messages to the consumer at their point of engagement and then allow them to choose how and when they want to proceed. With a creative background and futurist outlook, Dean is a recognised expert at navigating through the maze of emerging media and serves on many industry councils. <br> <br> A passionate public speaker, he has delivered presentations at over a 100 industry events across more than 30 countries around the world. With many published articles, he frequently serves as an industry source for leading business and trade publications, being best known for utilising the true potential of advertising technology. His research has recently obtained him a Masters with Merit from the UK's leading media innovation centre based at Bournemouth University.

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