Diane MacEachern

Founder & CEO, Big Green Purse

Diane MacEachern is one of America’s leading green consumer advocates and an award-winning entrepreneur who recently received the “Image of the Future” award from the World Communication Forum in Davos, Switzerland. Named one of America’s EcoHeroes by Glamour magazine, she was also included on Earth & Industry’s List of “16 Women in Sustainability You Must Follow” as well as Blogtrepreneur’s “100 Must Read Green Blogs for Women” and’s “Top 50 Twitter Moms.” Diane founded Big Green Purse to inspire consumers –- especially women -- to use their marketplace clout to protect the planet and themselves by shifting their spending to the greenest products and services available. In addition, Diane and Big Green Purse are launching an initiative to support the growing green consumer movement in China by empowering women activists and entrepreneurs there. A best-selling author, Diane’s “how to go green” books have collectively sold almost 400,000 copies. Her writings have also appeared in the Huffington Post, Washington Post, Christian Science Monitor, Baltimore Sun, Family Circle, Good Housekeeping,, and many more. Diane’s most recent book, Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, was a finalist for the prestigious "Books for a Better Life" award. Diane has provided expert advice, consumer guidance, and employee engagement workshops to such companies as Avon, St. Ives, Whole Foods, Frito Lay, American Bankers Association, Pacific Life Insurance, Ceridian, Wal-Mart and Sam’s Club, Norfolk Southern Railroad, the U.S. Environmental Protection Agency and the American Society for Training and Development. She also speaks to international audiences, ranging from Sustainable Brands and BlogHer to Environment Oman and the International Women’s Forum for Green Living in Shaanxi, China. For more information, please contact and visit