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Dr. Bob Deutsch, cognitive anthropologist, Founder & President of Brain-sells (www.brain-sells.com), focuses on how people narrate their self-identity and how they deploy that narration to emotionally determine what products, ideas and people they attach to. Dr. Bob applies such understanding in advising corporations, ad agencies and film makers to create compelling products and communication strategies. Dr. Bob also writes, gives speeches and creates content based on what one sees when casting a primal eye on modernity. He has given a TED Talk on "The Imaginative Mind."