Gino Yu is the Director of Digital Entertainment and Game Development and the Founding Head of the Multimedia Innovation Center at Hong Kong Polytechnic University, where he is currently an associate professor. He received his BS and PhD at the University of California at Berkeley and has over 80 conference and journal publications. Yu has taught and established multimedia programs and initiatives at institutions including the University of Southern California, the Hong Kong University of Science and Technology, and the Hong Kong Polytechnic University. At Polytechnic University, he develops meaningful game projects at M-Lab, a commercially oriented digital entertainment laboratory he co-founded that provides consulting, research, instruction and develops new commercial opportunities. He also founded the Asia Consciousness Festival and hosted the 2009 edition of the Toward a Science of Consciousness Conference. His main area of research focuses on the application of media technologies to cultivate creativity and promote enlightened consciousness.