Dr. Leslie Gaines-Ross

Chief Reputation Strategist

Leslie leads Weber Shandwick’s global reputation consulting services and thought leadership development. She is the architect of groundbreaking, award-winning research into CEO and corporate reputation, leadership transitions, corporate rankings, online reputation, and reputation sustainability and recovery. Leslie is a member of the firm’s global senior management team.

Leslie is one of the world’s most widely recognized experts on reputation--how reputations are built, enhanced and protected. She spearheaded the first comprehensive research on CEO reputation and its impact on company reputation and business performance. She developed Weber Shandwick’s global corporate reputation studies--Safeguarding Reputation™, Risky Business: Reputations Online™, Socializing Your CEO and Socializing Your Brand. Leslie is the author of two books, CEO Capital: A Guide to Building CEO Reputation and Company Success (2003, Wiley) and Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation (2008,, Wiley).

Her article on Reputation Warfare was recently published in Harvard Business Review.

Leslie’s blog can be found at and her Twitter account is