Elaine is a startup veteran, author, speaker, and product strategy and innovation consultant who has brought numerous hardware and software products to market. As Founder and Managing Director of ConceptSpring, Elaine works with innovative teams to help them define and build new products and services with the speed and agility of a startup. Clients span diverse industries, including healthcare IT, industrial automation, robotics, consumer electronics, retail innovation, fintech and more. She is the author of the book, “Bringing a Hardware Product to Market: Navigating the Wild Ride from Concept to Mass Production”. Elaine is also a Senior Lecturer at the MIT Sloan School of Management and an Entrepreneur-in-Residence at the Martin Trust Center for MIT Entrepreneurship, where she teaches entrepreneurship, corporate entrepreneurship, primary market research, and organization development for new ventures. Elaine has previously served at the VP level in engineering and product management at several startups, including Rethink Robotics, Zeo, Zeemote and SensAble Technologies. She holds a BS and an MS in mechanical engineering from MIT.