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Eve Turow Paul is a journalist and advisor who studies the wants and needs of young people around the world. She investigates the latest research in psychology, sociology, anthropology, speaks to thought-leaders and interviews people of the Millennial and Gen Z generations to gain a better understanding of their anxieties, hopes and passions. She then looks at how individuals soothe themselves and fulfill many of their needs through food culture, where young people overwhelmingly spend their discretionary incomes. Eve is the author of "A Taste of Generation Yum: How the Millennial Generation's Love for Organic Fare, Celebrity Chefs and Microbrews Will Make or Break the Future of Food." Today, Eve utilizes her years of empirical research to advise Fortune 500 companies, start-ups and independent entrepreneurs on how to connect with and better serve Millennials.