Fidji joined Facebook over four years ago, and is a Director of Product who leads the product teams in charge of Media (Video, News, Influencers) and Advertising in News Feed. Most recently, she launched videos and video ads that autoplay in News Feed, and Instant Articles. She was also in charge of simplifying Facebook’s ad product suite from 27 ad formats to only 7. Fidji joined Facebook from eBay. There, she was part of the Strategy group and rotated through eBay’s main offices of France, Spain and the US, then joined eBay’s incubation team to develop new growth businesses. She holds a Master of Management from HEC Paris and spent the last year of her Master program at UCLA Anderson School of Business. She holds several advertising- and video-related patents.