Contributor

Francesca Gino

Professor of Business Administration, Harvard Business School

Francesca Gino is a behavioral scientist and professor of Business Administration at Harvard Business School. She is the author of <a href="http://www.amazon.com/Sidetracked-Decisions-Derailed-Stick-Plan/dp/1422142698" target="_hplink">Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan</a>.

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