Frank Luntz

Pollster and communications specialist

Frank Luntz is one of the most honored communication professionals in America today. Time magazine named him one of “50 of America’s most promising leaders aged 40 and under” and he is the “hottest pollster” in America according to the Boston Globe. Frank was named one of the four “Top Research Minds” by Business Week and was the winner of the coveted Washington Post “Crystal Ball” award for being the most accurate pundit in 1992.

Dr. Luntz has written, supervised, and conducted more than 1,200 surveys, focus groups and dial sessions in more than two dozen countries and four continents over the past decade. Frank has become the go-to consultant when leading companies need communication and language guidance, from General Motors to FedEx, Disney to American Express, from AT&T to Pfizer, from Kroger supermarkets to McDonald’s to the entire soft drink and motion picture industries, as well as for the U.S. Chamber of Commerce, the National Association of Manufacturers and the Business Roundtable.

The Instant Response focus group technique pioneered by Frank was profiled on “60 Minutes.” He has also been a guest on “Meet the Press,” “Nightline,” “The Today Show,” The News Hour with Jim Lehrer,”, “Good Morning America,” “Hannity and Colmes,” “Crossfire,” “Capital Gang,”“Montel Williams,” “Charlie Rose,” and “Hardball with Chris Matthews.” He also served as a consultant to the award-winning NBC hit show “The West Wing.

More media outlets have turned to Dr. Luntz to understand the hopes and fears of Americans than to any other political pollster. In the 2000 election cycle, Frank conducted almost two-dozen focus groups for MSNBC and CNBC, including live sessions following each night of both party conventions and presidential debates. His reoccurring segments on MSNBC/CNBC, “100 Days, 1000 Voices” won a coveted Emmy Award in 2001 He was a primary night and election night commentator for “The News with Brian Williams” on MSNBC in 2000 and for “Hardball” in 2004.

Frank has conducted focus group sessions for all three major television networks, two of the three cable news channels, PBS and the BBC. He has also conducted focus groups for The Wall Street Journal, Newsweek, The New Yorker, and U.S. News & World Report.

Political clients have included New York Mayor Rudy Giuliani in 1993 and 1997, New York Mayor Michael Bloomberg in 2001, and international political campaigns in almost a dozen countries, including Israel, Italy and Ukraine. He was the pollster of record for the 1994 Contract with America.

Frank graduated from the University of Pennsylvania with an honors Bachelor of Arts degree in history and political science, and was named a Thouron Fellow. He received his Doctorate in Politics at the age of 25 from Oxford University. In the spring of 1993, Frank was named a Fellow at Harvard University’s Institute of Politics, the second youngest individual ever to receive this honor.

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