Gad Saad

Professor and author of The Consuming Instinct and The Evolutionary Bases of Consumption

Dr. Gad Saad is Professor of Marketing, and holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption. He has held Visiting Associate Professorships at Cornell University (Johnson Graduate School of Management), Dartmouth College (Tuck School of Business), and the University of California-Irvine (Graduate School of Management).

His published works include 75+ scientific publications, three books (The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature; The Evolutionary Bases of Consumption; Evolutionary Psychology in the Business Sciences), as well as 280+ articles on his Psychology Today blog (Homo Consumericus).

Saad's work has been covered in 500+ media outlets around the world on television, radio, and podcasts (e.g., the Joe Rogan Experience, Adam Carolla, David Pakman), and in newspapers (The New York Times, the Wall Street Journal), magazines (e.g., The Economist, Forbes, TIME, Chatelaine), and blogs (e.g., Psychology Today, 3 Quarks Daily, HuffPo). Based on extensive media coverage of his research, he has been appointed Newsmaker of the Week of Concordia University in four consecutive years (2011-2014).