Contributor

Gini Dietrich

The CEO of Arment Dietrich, founder of Spin Sucks Pro, author of Spin Sucks, co-author of Marketing in the Round, co-host of Inside PR

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.