Gina Rivera

Phenix Salon Suites Founder & President

Gina Rivera is a well-known icon in the world of beauty. Rivera skyrocketed to success when the company she founded, Phenix Salon Suites, became the fastest growing salon suite company in the beauty industry and the only one to ever be named to Entrepreneur’s Top 500 Franchise List, now listed #25. The company, who was named three times to the list, is rapidly approaching 300 national locations with plans for international expansion to China. Along with her massively popular chain of salons, Rivera launched a unique product line including professional hair tools as well as skin and hair care products. The line is scheduled to be featured on HSN (Home Shopping Network). This lead to Rivera being featured on the Emmy Award winning show Undercover Boss. After receiving one of the highest Nielsen ratings ever for an episode, she was propelled into the limelight and generated a tremendous fan base inside and outside of the beauty world both domestically and internationally. In June 2015, Rivera presented her inaugural “Colour Your Life” stage show in Las Vegas. The show is a collection of her personal stories and reflections. It’s beautifully dramatized to accentuate heartfelt adversity and success with motivational messages that cross all boundaries and extend to anyone in pursuit of a dream. Rivera, now offers the show nationally. Go to to learn about this amazing show. Attendees are sure to be inspired. Rivera, a resident of San Diego, California, is no stranger to the camera and stage. She currently serves as the Celebrity Spokesperson in the North American market for 3 Deluxe Professional Colour, a high end hair color line out of Europe. She has filmed multiple commercials, infomercials and has been the subject of several photo shoots. She has also addressed large groups live on stage in both an artistic industry setting and a leadership business setting inclusive of scripted and impromptu formats. Additionally, Rivera is a seasoned columnist who has been published over 150 times. She has been featured in well-known publications such as Fashion & Style, Modern Salon, the Huffington Post, Hairbrained and several others. With over 170,000 Facebook followers, her “Tip of the Week” has quickly become one of the most well-read columns on the web providing advice on how to succeed in business and life to fans and beauty enthusiast. She continues to expand her fan base through public speaking appearances with industry groups such as the Association of Professional Hair Care, women's organizations and beauty schools across the country. She has also conducted multiple webinars addressing both the artistic and business side of beauty and fashion.