An icon of the contemporary eco-movement, Graham Hill launched TreeHugger in August 2004. Today, it has become the most-frequented green lifestyle site on the Internet. Hill is currently vice president of Interactive at Discovery Communications, which purchased TreeHugger in August 2007. He has been profiled in magazines such as Vanity Fair and Time, holds a degree in architecture from Carleton University in Ottawa, and has extensive experience in industrial and Web design. He lives in New York.