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Gretchen Palmer is a recognized marketing executive, entrepreneur and writer focused on social and emerging media and the role it plays in business and society at large. As the co-founder of [made to order] agency and Power to THRIVE, an online entrepreneur coaching program, she provides a strategic vision and strategy for startups and Fortune 500 brands striving to harness the power of social media and technology. Prior to launching [mto], she served as Vice President of Social Media at Live Nation Entertainment, the world’s leading live entertainment company. As the Vice President of Social at Live Nation and Ticketmaster, Gretchen was responsible for the social presence of both brands and built an in-house social agency that led and facilitated the social training and education of over 100 marketers across North America, as well as provided online video training for more than two thousand Ticketmaster clients. Before joining Live Nation, Gretchen launched one of the first Social TV products to deliver interactive and live streaming experiences at NASPERS R&D project and Silicon Valley start-up, MediaZone. In this role, she managed online marketing for some of the world’s biggest sport properties including: AELTC’s Wimbledon Championships, IndyCar Race Control, ING New York City Marathon, and NBC’s Winter Olympics. Her work has earned her the Billboard Magazine Top Women in Social, regular press coverage in dozens of business and entertainment publications. As a writer, Gretchen covers social and emerging media, women's issues, social justice and family. For business, Gretchen goes under the moniker, Gretchen Fox.