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Guy Garcia
Author of The New Mainstream
Guy Garcia is a former Time magazine staff writer and contributor to the New York Times, and the author of The New Mainstream: How the Multicultural Consumer is Transforming American Business and other books. He is the CEO of MentaMetrix, Inc. (www.mentametrix.com), a research and marketing consultancy based in New York City, and the founding executive director and editor of AOL Latino. A co-founder and site director of Total New York.com, and AOL Digital Cities New York, Garcia and his work have appeared in Fortune, Vanity Fair, Ad Age, The Financial Times, the Times of London, ABC, Univision, NPR, CNBC, CNN Money and PBS.