Heba el Habashy and Charles LaCalle, the co-founders of The Cultivate, became fast friends while attending Harvard University. With combined experience at places like IMG Paris, People's Revolution, IMG Rusia, Pao Principle Luxury Consulting, and LVMH, the two have a uniquely focused experience in the luxury industry.
Somewhere between rushing from New York Fashion Week to their lectures at school, the pair formed an idea for a joint venture. They were inspired by the creativity of the emerging designers they met but noticed inefficiencies in the ways that designers were supported, funded, and sold.
They will be writing a series for the Huffington Post that will track their journey as they aim to capture the difficulties and rewards of building a business within the fashion industry.