Helen McCarthy is an accountant on a mission to help other financial professionals blog 'the right way' to attract clients and win business. Hailing from Adelaide in South Australia, Helen loves to travel and keep fit. If you're a financial adviser who blogs or wants to start blogging, you can join Helen and her fledging community of like-minded professionals here at www.BlogWithConfidence.com And while you're there pick up a FREE copy of her Non-Designer's Guide to start creating your own awesome content for your blog (and social media) posts today. Helen is also a keen Instagrammer, having overcome early scepticism about it's use for business purposes. She's the 'voice' behind the images at @BlogConfidence where she posts daily blogging tips and motivational and inspirational quotes. Because... well, she knows, blogging is hard! You're welcome to head over to Instagram, Insta, or IG, as it's known to 'the locals' and join the fun.