Hillary Peterson

Founder of True Botanicals

Hillary Peterson is Founder and President of True Botanicals. Look at her professional life and you'll quickly see that she’s constantly been pretty serious about fashion and beauty. That enthusiasm, however, took a shift when she was diagnosed with thyroid cancer and melanoma. That’s when she took a closer look her most beloved personal products only to realize that they all had one thing in common: their ingredients contained toxins. Understanding that what goes on your skin goes into your body, she threw herself into an eight year study of botanicals and their healing powers, consulting with the world’s leading green chemists and sustainability experts. Her ultimate goal being to formulate transformative skincare products that wouldn’t compromise peoples’ health or the environment. That line ultimately became True Botanicals. It’s rule-breaking approach to luxury skin care and ability to bring together superior results and safety has earned it ELLE magazine’s coveted Genius award and placement at Barneys as well as several of the world’s top spas.

Before finding her perfect job, Hillary held the position of Sr. Advertising Manager for the 501 and the Women’s Jeans brands as well as Retail Marketing Manager for the Levi’s brand at Levi Strauss and Co. Hillary lives in Mill Valley, California with her husband and three children.