Hersh Shefrin is the Mario L. Belotti Professor of Finance at Santa Clara University. He is one of the pioneers in the behavioral approach to economics and finance. The January 2001 issue of CFO magazine lists him among the academic stars of finance. A 2003 article in the American Economic Review listed him as one of the top fifteen economic theorists to have influenced empirical work. In 2009, his behavioral finance book Beyond Greed and Fear was recognized by J.P. Morgan Chase as one of the top ten books published since 2000. His books span the entire financial landscape, describing how behavioral ideas impact investment (Beyond Greed and Fear), corporate finance (Behavioral Corporate Finance), asset pricing (A Behavioral Approach to Asset Pricing), and risk management (Behavioral Risk Management). He received his Ph.D. from the London School of Economics in 1974. He also holds an honorary doctorate from the University of Oulu, Finland. He is frequently interviewed by the press and in February 2014 his work was profiled on BBC-TV .