Ira Kalb is a consultant, trainer, author, speaker, and professor who is President of Kalb & Associates, an international consulting and training firm, K&A Press, a publishing firm which publishes the books and articles he has authored, and Out-of-This World Marketing, a boutique marketing firm that creates marketing communications that sell. He teaches courses in marketing, sales, management, and business systems for major universities and organizations around the world. He has won numerous teaching awards including the Golden Apple Teaching Award in 2009, 2011, 2014, and 2016 — the first four times he was eligible. He was Knighted by the Finnish Government as Knight First Class of the Order of the Lion of Finland. Based on his expertise in marketing, he is frequently interviewed in TV, radio and print news media. Elected President of the Southern California American Marketing Association in 1995, Kalb has over 44 years of marketing and management experience having served as President and Vice-President of Marketing for COMPAL computer systems, a pioneer in the microcomputer industry partly-owned by Xerox, and a senior management consultant for Accénture. He is also an artist and a woodwind musician who served on the Board of Directors of the Jazz Bakery — a non-profit corporation that showcases world-class musical talent in a world-renowned venue.