Cheryl Seidel

Etiquette Expert, Founder and President of

Etiquette expert, Cheryl Seidel, is the founder and President of, an intuitive search engine that helps gift givers quickly and easily find online registries for weddings, baby showers, graduations and more. Cheryl Seidel loves taking ideas and bringing them to life. Many times, friends would ask Cheryl for advice on what to buy for a wedding, shower or baby gift. When she asked where the gift recipients were registered, she almost always got the same response, “I don’t know,” “They told me, but I forgot,” or “I can’t find that shower invitation.” Then, one day, Seidel received a wedding invitation from her friend’s son. While Seidel wanted to send a gift, the couple lived in another state, and she had no idea what they wanted or where they might be registered and didn’t want to ask. After researching stores in the couple’s area and checking registries at all of those stores, Seidel finally found their online gift registry. She thought to herself, “There has to be an easier way!” Seidel couldn’t believe that a registry finder service was not available. That was Seidel’s “aha” moment. Knowing there were other busy people who could benefit from such a website, Seidel took the initiative to develop her own solution: Seidel is known for problem solving and strategic planning. She has 25 years of business experience, with concentrations in new product development and consumer advertising and promotion.