Jacquelyn Ottman

Green Marketing Pioneer Advocating for Consumption Culture Change

Green Marketing Pioneer, Award-Winning Author, NYC Zero Waste Advocate Jacquelyn Ottman is a respected advisor to industry and government on green consumerism and the author of five books. An ardent advocate for her native NYC’s Zero Waste goals, she is on a mission to change consumption culture. She is the founder of, an online and offline forum with the goal of defining a resource-efficient lifestyle that consumers would willingly embrace. She serves on the Executive Board of the Solid Waste Advisory Board to the Manhattan Borough President, and is the first person in New York City to be certified as a ‘Zero Waste Business Associate’ by the US Zero Waste Business Council. Ottman facilitates interactive ‘WasteLess LiveBetter’ workshops for engaging New Yorkers in positive conversations about waste reduction, consumption culture change, and aligning with the City’s OneNYC ‘Zero Waste to 30’ Plan. Since 2015, she has addressed various corporate, government and not for profit groups including the Manhattan Solid Waste Advisory Board, Etsy, Sierra Club, Society for Ethical Culture, and Community Board 8. Since 1989, as founder and principal of the NYC-based J. Ottman Consulting, Inc., Ottman has advised U.S. government ecolabeling programs including the U.S. EPA's Energy Star, and the USDA Certified Biobased label as well as several Fortune 500 companies including L’Oreal, 3M, Nike, HSBC Bank, GE, Johnson and Johnson, on positive strategies for meeting consumer needs more sustainably. Her books include: The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler, 2011) and How to Make Credible Green Marketing Claims: What Marketers Need to Know about the FTC’s 2012 Green Guides (Advertising Age, 2013) (co-author)