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Contributor
James L. McQuivey
Vice president and principal analyst, Forrester Research
James L. McQuivey, Ph.D., is a vice president and principal analyst at Forrester Research, where he serves Consumer Product Strategy Professionals. He is the foremost analyst tracking and defining the power and impact of digital disruption on traditional businesses. He is the author of the forthcoming book, Digital Disruption, which will be published in Q1 of 2013.