Jenni Avins

Finding the WONDER in wondering what to wear

Jenni Avins is a multimedia journalist and the founder of Closettour, a blog about wondering what to wear in an increasingly complicated world. It is about finding value, and values in fashion, by following our clothing's narrative threads. Using food journalism as inspiration, Jenni explores the question of what to wear, examining the aesthetic, ethical, social, economic and environmental effects of our clothing.

Jenni has spent a great deal of her life and career wondering what to wear. She worked in fashion production and design all over the world—managing sweater production in Madagascar, printing tee shirts in Peru and shopping for inspiration in Brazil, before settling into a journalism career in New York City. Her stories about travel, food, fashion and art have appeared in publications like, Saveur,, New York, Nylon and Dossier.

She was voted Best Dressed by her high school senior class, and more recently, was awarded a McCormick Foundation grant from Jeff Jarvis' Entrepreneurial Journalism Class at the CUNY Graduate School of Journalism to pursue long-form multimedia stories about clothing.

At the moment you are reading this, Jenni is more likely than not, wondering what to wear.


Closettour on Facebook

@jenniavins on Twitter

Load More Stories