Jim Fannin is the World's #1 Coach of Champions by coaching more champions in sports, business and life than anyone on earth for over 40 years. As one of America’s foremost thought leaders, he is more than a life, business or sports coach. He is a "change your life" coach. With the ONLY proven blueprint for attracting the Zone mindset,he has helped transform millions of people's lives providing them with simplicity, balance and excellence. In 1974 Jim Fannin discovered five markers for “thinking like a champion” and attracting the peak performance mindset called the Zone in all aspects of life, business and sports. They are Self-discipline, Concentration, Optimism, Relaxation and Enjoyment. Collectively they form the acronym S.C.O.R.E.®, which is the cornerstone of Jim’s teaching that unlocks one’s full potential. With proprietary research on intuition, visualization and self-awareness, Jim customized his S.C.O.R.E® Success System with its powerful 90-Second Rule™ tools and techniques for the world’s elite athletes, top executives, business owners, couples, parents and students. Mr. Fannin is a best-selling author, entrepreneur, premier platform speaker, life strategist, former professional tennis player and coach, educator, business consultant, columnist, blogger, peak performance coach and philanthropist.