Joe Frydl

Joe is co-founder of Indigenous -– a content marketing firm that develops Branded Entertainment and Branded Utility and integrates that content into the marketing mix rather than simply integrating brands into content. The firm’s clients include Aol, The Economist, Unilever, Nordstrom and Scripps.

Joe was previously a Director of Brand Strategy and Content Development at OgilvyEntertainment where work for clients such as Stolichnaya Vodka, Unilever, Yahoo! and Kraft led to superior business results and industry recognition including two Effies, two Mixx awards, a Unilever Marketing Excellence Award as well as a David Ogilvy Award.

Prior to joining Ogilvy, Joe was a ski bum, horse trainer and investment banker.