John Burbank

John Burbank is President of Nielsen Strategic Initiatives. In this role, John oversees strategic initiatives for Nielsen. Appointed to this role in November 2010, John is responsible for leading Nielsen’s innovation and new business opportunities across online and e-commerce.
For two years prior to this role, John was CEO of Nielsen’s Online division, where he led the company’s global internet measurement business. During his tenure as CEO, John established strategic relationships with industry leaders such as Facebook, and continued Nielsen’s growth in key international markets. Prior to his Online role, John served as Chief Marketing Officer for Nielsen.
Before joining Nielsen, John was Chief Marketing Officer for AOL, and before that, he served as Vice President of Marketing at AT&T/Cingular, where he lead the company’s consumer growth segments and new media programs. For 10 years, John was employed by the Procter & Gamble Co. where he pioneered online marketing and e-commerce activities on the Pampers brand. Earlier in his career, John worked for the Chicago Tribune Co.
He received BA and MBA degrees from the University of Chicago.