John Gerzema

Chairman & CEO

John Gerzema is the CEO of BAV Consulting, a subsidiary of Young & Rubicam. John is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new trends and demands. In 2016, John was chosen to be one of twelve jury members for Glass Lion, The Lion for Change that celebrates culture-shifting creativity, at the Cannes Lion International Festival of Creativity. John is among “The Top 100 Thought Leaders in Trustworthy Business” and “Must-Follow Marketing Minds on Twitter” by Forbes. John is an author, strategist, speaker and consultant, his books have appeared on the bestseller lists of The New York Times, The Wall Street Journal, FAST COMPANY, The Washington Post, Bloomberg Business Week among others. A frequent analyst on TV, John’s TED talks have been viewed worldwide. He has written for HBR, Inc., WIRED, Forbes and McKinsey and awarded among “The Fifty Classic Management Articles of The Decade” by Strategy & Business. A Fellow with The Athena Center for Leadership at Barnard and an advocate for women and girls, John’s book with Pulitzer-Prize winner Michael D’Antonio, The Athena Doctrine explores the rise of feminine values on leadership, policy and innovation and is on New York Times’ bestselling list. His most recent book, “Best Countries” which follows a model he designed, with Wharton Professor David Reibstein is published by U.S. News & World Report and ranks over 60 nations among 16,000 people which he presented at The World Economic Forum in Davos this year. In addition to being a best-selling author, John is also a board member of University of The People, The National Kidney Foundation, The Weizmann Institute and The U.N.’s Girl Up Campaign.