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John Gerzema and Michael D'Antonio
Co-authors, <a href="http://www.amazon.com/Spend-Shift-Post-Crisis-Revolution-Changing/dp/0470874430">Spend Shift, How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live</a>
John Gerzema and Michael D’Antonio, chief insights officer of Young & Rubicam, are co-authors of Spend Shift, How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live. The data they cite is from Young & Rubicam’s BrandAsset Valuator, a quarterly survey of 16,000 American consumers that has been conducted for nearly two decades. More on the Spend Shift at johngerzema.com