John Mitchinson is from the world of books. The original marketing director of Waterstone’s, he became managing director of Cassell, where he published the Beatles, Michael Palin, and Brewer’s Dictionary of Phrase and Fable. Mitchinson is also in charge of research for QI. He’s with Einstein: "There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle."